01 Source-connected search & behaviour data02 Buyer requests reviewed by a person03 Figures shared privately

Your next step

On either side of the table.

01 / BUYING

See the figures behind a business before you make an offer

Browse the listings, request an exposé, and get access to the figures after a personal review.

How buying works
02 / SELLING

Know what your business is worth before you decide anything

Send us the key figures. Get a range and a recommendation within two working days, with no obligation to list.

Get a free valuation

How it works

Every sale starts with a free valuation.

No account, no listing fee. You decide whether to take the next step.

The selling process
  1. 01

    Send the key figures

    What the business does, its audience, revenue and running costs. Your numbers stay confidential.

  2. 02

    Get a considered answer

    A realistic range, the reasoning, and a recommendation within two working days.

  3. 03

    Choose whether to list

    If you proceed, we agree the terms, verify connected metrics and review buyer requests.

10%

of the purchase price at closing

A fee when the deal closes

You pay only when the sale closes.

The valuation, listing proposal and sales strategy are included. Buyers pay nothing to browse or request an exposé.

Read the selling terms

Behind the exchange

Built by people who operate businesses.

Evidence from the source

Search and behaviour data come from connected sources. Revenue and costs come from the seller. The exposé makes that distinction clear.

Numbers shared privately

A person reviews every buyer request. Approved buyers receive a personal link to the figures.

Our role, disclosed

Current listings are owned by Deimann. Third-party listings follow once the brokerage agreement is in place.

Deimann may bid for a listing only after other buyers have had a priority window. Any interest is disclosed on the listing.

Exchange FAQ

Buying and selling
online businesses.

Fees, valuations and what you can see before making an offer.

Ask us a question

What is Deimann Exchange?

Deimann Exchange is a marketplace for buying and selling digital businesses, operated by Deimann Com GmbH in Hamburg. It brings together business listings, a free valuation for sellers and private exposés for buyers. A person reviews each valuation and buyer request.

Browse the businesses

What kinds of online businesses can I buy or sell?

Deimann Exchange covers online shops, directories, content sites, tools, software and services with an online business model. Established businesses with customers and revenue can fit, as can younger projects with users and measurable traction. A listing marked “Reference · not for sale” is a sample, not an available business.

How buying works

How much does it cost to sell a business?

The seller pays 10% of the purchase price only when the sale closes. There are no fixed costs or listing fees. The valuation, listing proposal and sales strategy are included. If no sale closes, no success fee is due. The brokerage agreement sets out the payment terms before a third-party listing goes live.

Read the selling terms

How does the free business valuation work?

Submit the business name or domain, its age, audience, revenue if any, and running costs. No account is needed. A person replies within two working days with a value range, the reasoning and a recommendation: list openly, sell discreetly or wait. The valuation is an estimate based on experience and data, not a formal appraisal.

Request a free valuation

Do I have to sell after receiving a valuation?

No. The valuation is free even if you decide to keep the business or wait. Sending your figures does not create a public listing. You decide whether to take the next step.

Do buyers pay a fee to use Deimann Exchange?

Buyers pay no fee to browse listings, request an exposé or send an enquiry. The seller pays the success fee at closing.

How do I get the figures for a business I want to buy?

Open the listing and request its exposé. Include your name, email and why you are interested in the business. A person reviews the request. If it fits, you receive a personal link within two working days that opens the available metrics and financial information. Access can expire or be revoked.

Find a business and request its exposé

Which business figures are verified from the source?

Search performance comes from Google Search Console and audience behaviour from Microsoft Clarity, where those sources are connected. The exposé identifies the source and reporting period. Revenue and running costs are provided by the seller; they are not independently verified financial statements.

Will my revenue and other business figures be public?

No. Public listing pages explain which information is available without displaying the figures. Metrics and financial information are shown only after an exposé request has been approved. Valuation submissions are treated as confidential, and you can ask for your submitted details to be deleted.

Can I sell a business outside the Deimann portfolio?

Yes. The free valuation is open to owners outside the Deimann portfolio. A third-party listing can go live once the brokerage agreement is in place. The seller is named on each listing. If Deimann Com GmbH wants to buy a listed business itself, other buyers get a priority window first and that interest is disclosed.

Tell us about your business

For sellers

What is your business worth?

Send the key figures and get a realistic range within two working days.

Get a free valuation